Dynamic pricing: Cost per Click (CPC) specific to each click in order to optimise your ROI
Twenga lists your products and targets your prospects as precisely as possible. But the cost of a given click must correlate to the value that is actually generated thanks to this click. That's why we offer dynamic pricing, which allows the adjustment of the CPC of each click according to its potential to convert. By adapting the cost of the traffic according to the affinity between your products and the user profile, we automatically optimize your acquisition costs and your ROI.
You're able to define a monthly spending limit. You define your budget; we take care of the rest.
| Universe | Minimum CPC | Average indicative CPC | Maximum CPC/max eCPC. |
| Animaux | 0.01 € | 0.21 € | 2.06 € |
Max CPC = limit applied to clicks for which users have a strong intention to buy, and for offers with high value or performance. Min CPC = applied when estimated conversion potential is weak. Average indicative CPC = a CPC found by our merchants to have standard price positioning and conversion performance. These details are for information purposes only and are not contractually binding.